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When it comes to hosting a successful roundtable event, preparation is key.
As marketing managers start planning for 2023 and face the reality of reduced budgets, they are looking for ways to generate better results with less.
A question we’re often asked is “can you find me a moderator for our Executive Roundtable discussion?
You know that for your executive roundtable to be successful, you need a customer to co-moderate….but you're wondering the best way to make the ask?
Throughout the COVID pandemic, virtual events became the norm. Executives in unprecedented conditions were hungry for content and sessions were well attended. At the end of the covid pandemic though attendance dropped with Zoom fatigue the hot word of the week.
You’d think finding a venue for a 20 person lunch would be easy - right? Well - it’s not always, especially in Australia.
I’m always surprised by how few private dining rooms in Sydney can cater for up to 20 people
As arguably the best city in Australia for dining, Melbourne’s hospitality industry is back with a vengeance after enduring the world’s longest lockdowns.
Executive Roundtables are one of the best ways to engage your target market.
Your content needs to be on point for an executive roundtable to attract a quality audience and generate ROI.
One of the significant challenges marketers face when organising events, is getting the right audience. I often hear complaints that an audience is too junior.
How do you stand out in a sea of email invites that high-level executives get every week?
80% of all event content is top-of-the-funnel focused on broad thought leadership topics. This is despite events being the 2nd most effective content type for buyers at the bottom of the funnel (2021 Content Marketing Institute Survey).
Executive Roundtables are often seen as a lead-gen exercise…. and yes, they are great for filling your pipeline. Where I rarely see them being used, though, is for customer marketing. Executive Roundtables are a fantastic way to build deeper relationships with your customers and ensure that when it comes to rebooking time… you're sitting pretty.
In Post-Covid times, managing attendee dropouts is challenging for all event organisers. With the widespread trend of working from home, people are visiting the office less frequently, leading to a common occurrence of up to 50% of registered attendees dropping out of an event.
Everyone’s favourite big country town is booming, why now?
In the dynamic world of tech, where launching new products and features is the name of the game, it's crucial to have fresh and effective product marketing strategies. One approach that's super powerful yet sometimes flies under the radar is using roundtables.
As a tech marketer running events, you've probably had your fair share of measuring success using the famous Marketing Qualified Leads (MQLs) and brand awareness metrics. But here's the thing: these metrics are about as helpful as a fork at a soup kitchen.
As a savvy technology marketer, you know that B2B events are like a delicious, multi-layered cake: the event itself is the sponge, but the real icing is in the follow-up.
In the era of work-from-home and calendar-blocking, persuading people to attend in-person events can be a bit of a puzzle. But who doesn't love a good challenge?
In the dynamic world of B2B tech marketing, we're constantly navigating through various challenges, seeking innovative solutions and ways to optimise our strategies.
With its unique ability to create impactful touch-points with prospects, event marketing has long been a critical element in the B2B technology marketer's playbook. Indeed, few tactics are as effective for converting prospects into bona fide customers.
As we venture deeper into 2023, it's increasingly evident that the B2B technology event landscape is evolving significantly.
It feels like the tide is finally turning in the events industry, as we’re seeing clients steer away from merch for the sake of merch… finally!
In today's fast-paced world, how we network, share knowledge, and market ourselves or our businesses constantly evolves.
In today's digitally dominated world, the proverb "Don't put all your eggs in one basket" could be rephrased to "Don't invest all your resources in one channel."
When the going gets tough, the tough gets strategic. In today's shaky economic environment, B2B marketers are feeling the pinch. Shrinking budgets are now part and parcel of the landscape
Building an invite list is a crucial step in orchestrating successful roundtable events. It’s more than just sending out invites to the obvious targets, such as the CIO; it’s about delving deeper and inviting those who will genuinely contribute and benefit from the discussions.
The cornerstone of impactful corporate discussions, roundtables, offers a platform where ideas collide and innovations are born. Achieving a seamless and productive roundtable demands the deployment of effective IT infrastructure. It's not merely a requirement—it's the spine holding the entire event together.
In the dynamic world of corporate events, flagship events and roadshows are often regarded as crucial opportunities for business expansion. The common key performance indicator (KPI) for these events is the acquisition of new net accounts.
