Shopify eCommerce Leader Roundtable

The Brief:

Shopify aimed to connect with eCommerce Leaders in Sydney from a set of target accounts, focusing on large inventory businesses.

The main topic they wanted to explore was accelerating revenue growth via eCommerce optimisation and marketing strategy.

The Work:

We collaborated with Shopify to deliver an eCommerce Leader Lunch Event, with Nathan Bush from the Add to Cart Podcast leading the discussion.

The Outcome:

The event had 22 eCommerce leaders attend across 16 accounts, all of which were target accounts, with 64% of the audience being Heads of and VP level above. Brands in attendance included Aesop, Brandbank, Endeavour Group, L’Oréal, New Balance, Spotlight, and Treasury Wine Estates.

The event received nearly 100% 5-star ratings on content, organisation, and overall enjoyment from all attendees via the post-event survey.

Event in Review:

• Identifying New Customer Opportunities:
  • Through market research, owned data, and competitor analysis.
• Expanding into New Markets and Product Categories:
  • Strategies and approaches for growth.
• Personalising Marketing and Experiences for High-Value Customers:
  • Techniques to engage and retain top customers.
• Optimising Online Experiences:
  • Improving conversion rates and reducing cart abandonment.
• Connecting the Shopping Journey Across Channels:
  • Ensuring a seamless and integrated customer experience.
    

Attendee Testimonials:

“Incredible event - very engaging topics and fun. Spectacular venue and seamless execution. Well done and thanks again.”

“Excellent event with great peers, and venue. The Uber voucher was a really professional touch which really differentiates your event, and ensures maximum turnout. Very clever!”